Originally Posted by Julian
An amazing thing happens when you quote high, businesses start thinking "wow, they must produce absolute top quality work, we want the best, so let's get them!". Quoting low generally means what it means, cheap and nasty. Even if I don't produce the absolute best sites, I definately give the best service
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This is true, as well as the way in which you approach the client and maintain a good relationship through out the pre and post contract signing. Sitepoint has a great article illustrating this very point. I think I may have gotten it here before from another thread here a while back, I'm not sure, but here's the link:
Step by Step Guide to a Signed Contract by Brendon Sinclair.